Adidas' NMD line mixes the old with the new, taking classic shapes and styles from the archives and updating them with new technology. We went the same route when making an animation for its latest urban exploration-themed social media campaign. Incorporating a modern street photo, we manipulated it using technology both old and new, distorting the photo on a scanner, and then bringing it back around with animation.
Project Coordinator: Joe Packer
Photographer: Will Nichols
Producer: Rita Badalamenti