Developed a modular motion graphics package for Etsy used across social and editorial video. The system included title cards, lower thirds, end pages, animated numbers, logo animations, and a broad library of reusable graphic elements for how-to and maker stories.
The visual language focused on layered color, imperfect shapes, and tactile texture to reflect the handmade nature of the platform. Built as a flexible toolkit so internal teams could assemble pieces quickly while keeping the work visually consistent.
Art Direction / Animation: Drew Tyndell
Producer: Rhiannon Tyndell
Etsy Brand Design Team: Emily Haasch, Ankur Ghosh, Stephanie Levy