Gatorade’s “Inner Strong” campaign goes inside the minds of star athletes, using animation to show what fuels them in their sport. We got the chance to tell the great Serena Williams’ story: a tennis ball serves as a portal into her mind, where we see her thoughts drawn out in colorful animation as she tells us how she finds her inner strong.
Client: Gatorade
Agency: Swift
Music: “Life is Good” by Future (feat. Drake)